The Tyra Banks Show
Weekdays at 4 p.m.
After four seasons in first-run syndication, Telepictures Productions' Emmy-winning talk program The Tyra Banks Show will move to The CW with the launch of its forthcoming fifth season in September 2009.
The Tyra Banks Show will air on The CW in double runs on
weekday afternoons from 3:00–4:00 p.m. and 4:00–5:00 p.m., and the
agreement puts the hourlong series hosted and executive produced by the
multitalented Banks – recently honored by Glamour magazine as one of
its Women of the Year for 2008 – on the same network as her highly
rated primetime reality competition program America's Next Top Model.
"We are excited to join forces with The CW to bring 'The Tyra Banks
Show' to the network for its fifth season. In its four seasons on the
air, the show has built a devoted audience among Women 18–49 while
helping stations grow among the young female viewers that associate
strongly with Tyra herself," said Ken Werner, President, Warner Bros.
Domestic Television Distribution. "We think moving 'Tyra' to network
affiliates who have enjoyed such tremendous success with 'Top Model'
creates a great opportunity for the network to broaden its appeal in
early fringe, as well as advantage our show. The strategic alignment of
interests for stations, The CW and 'The Tyra Banks Show' makes all the
sense in the world."
"We've had the distinct pleasure of having an icon like Tyra Banks
and 'America's Next Top Model' as the cornerstone of The CW's primetime
schedule and overall programming strategy from day one," said John
Maatta, Chief Operating Officer, The CW. "The addition of 'The Tyra
Banks Show' to The CW's Monday through Friday afternoon block further
unifies our brand as a destination for women and serves as the ideal
companion to bridge daytime and primetime, for our network and our
affiliated stations."
"Tyra has made an authentic connection with young women on her talk
show for the last four years with her message of empowerment. We are
thrilled that the show will now be on The CW, enabling Tyra to continue
her success while collaborating with the network to cross-promote her
brand in both daytime and primetime, maximizing her audiences and
impact on one home," said Hilary Estey McLoughlin, President,
Telepictures Productions.
"I'm thrilled to have 'The Tyra Banks Show' join The CW, where I
already have an amazing partnership and where my audience knows to look
for me," said Banks. "With 'Top Model' in primetime and 'The Tyra Banks
Show' in daytime, it's a match made in heaven."
Banks was recently included as one of Forbes magazine's Celebrity
100, was a Cosmopolitan magazine "Fun Fearless Phenom," was featured in
Newsweek's "Women in Leadership" issue for 2008, and was included in
Time magazine's list of the 100 most influential people in both 2006
and 2007.The Tyra Banks Show won the 2008 Daytime Emmy® Award
for Outstanding Talk Show/Informative and returned for its fourth
season on September 8, 2008. Speaking to a new generation of women in a
relevant voice, "Tyra" remains committed to inspiring and empowering
women of all ages in a dynamic atmosphere that fosters honest talk.
Tyra has proven herself as a reliable "go-to" for young women – for
advice, politics, fashion, and pop culture direction.
"Tyra" originates from the Chelsea Television Studios in New York
City and also airs on the Oxygen network. The series is produced by
Bankable Productions in association with Telepictures Productions and
is distributed by Warner Bros. Domestic Television Distribution. The
executive producers are Cathy Chermol, John Redmann, Rachel Miskowiec
and Tyra Banks.
