ARTURO RIERA
NAMED DIRECTOR OF SALES FOR THE CW 44 CABLE 12
(KBCW-TV)
For Immediate Release November 12,
2008
San Francisco-Oakland-San Jose -
Arturo Riera has been named Director of Sales for The CW 44 Cable 12 (KBCW-TV),
it was announced by Ron Longinotti, President and General Manager of CBS 5/The
CW 44 Cable 12. Riera will report to Longinotti.
"Arturo has built a
highly successful sales record for our on-line components and he has quite a
track record in Bay Area television and new media prior to that," said
Longinotti.
"I am excited by the opportunity to
continue to work with the staff at KBCW-TV whom I have come to respect and
admire. While today's business challenges are great, so are the opportunities to
succeed with a talented and committed team," said Riera
Most recently, Riera served as
Digital Advertising Sales Manager for KBCW-TV, and prior to that he was Local
Sales Manager for KBWB-TV. He was also Vice President of Product
Development/Broadband for StarMedia Network, National Sales Manager and Local
Sales Manager for KSOL/KZOL Radio, General Sales Manager for SportsChannel
Pacific/Rainbow Sports Sales, General Sales Manager for Telemundo of Northern
California, and an Account Executive at KVEA-TV, KPIX-TV, and
KGO-TV.
In August 2008, Riera was presented
with an award for philanthropic leadership by Silicon Valley Arts and Business.
In 2007, he also received the first award presented for the category of cultural
contributions by the San Francisco Hispanic Chamber of
Commerce.
Riera graduated from New York University with a degree in
business.
CBS 5/The
CW 44/Cable 12 are part of the CBS Television Stations, a division of CBS
Corporation (http://www.cbscorporation.com).
CBS 5 (http://www.cbs5.com)
began in 1948 as the first television station in Northern
California. The CW 44cable 12(http://www.kbcwtv.com)
began in 1968 as the first UHF station in the Bay area. The two stations became
a duopoly in 2002.
Media Contact:
Akilah Bolden-Monifa, Director of Communications (415) 765 8842 amonifa@cbs.com
