San Francisco--KBHK-TV (UPN Bay Area, Channel 44, Cable 12) changed its call letters to KBCW-TV (The Bay Area CW, Channel 44, Cable 12) effective July 1, 2006. The UPN network will cease operation on September 18th with the merge of the WB and UPN into the new network, CW. KBCW is a CW station owned and operated by CBS.

KBCW-TV's website will be cwbayarea.com.

CBS 5/The Bay Area CW are part of the CBS Television Stations, CBS Television Stations division, one of the largest network-owned station groups consisting of 21 CBS, 15 UPN, one WB and two stations not affiliated with major networks.

CBS 5 (www.cbs5.com) began in 1948 as the first television station in Northern California. UPN Bay Area (www.upnbayarea.com) began in 1968 as the first UHF station in the Bay area. The two stations became a CBS/UPN duopoly in 2002. With the change of call letters, the stations are a CBS/CW duopoly.

Media Contact: Akilah Monifa amonifa@cbs.com 415 765 8842.