It's official, people's appetite for media has changed; and CW Bay Area has the ability to meet the changing demands of the local consumer through cross media integrated campaigns.

Businesses are rapidly shifting their marketing objectives to channel dollars into opportunities that optimize dollars and return measurable results. CW Bay Area wants to help you make every dollar an opportunity to impact your target audience.

CW Bay Area brings the resources of CBS' corporate operations and local development to execute turnkey and custom solutions to serve every advertisers' needs.

In addition to the CW Bay Area's television channel, cwbayarea.com continues to thrive as a comprehensive extension of the station delivering CW program information, local community outreach, and special promotions around the clock. CW Bay Area is on air and online all the time!

Email the CW Bay Area Sales Department

Click on the images below for Video.
Network Tie Ins: If you feel Prime Time advertising is out of your budget, association with CW prime shows on the web is not. Participating with us in Casting Calls, in-store events and online advertising can tie your local brand to our quality network shows on the web. Our co-branded banners associate you with top CW shows and artists at an affordable price. Click on the image above for a Video.	Contests: Contests are not only a great way to generate buzz for your brand but they are also a great way to generate leads for your business. If our entrants opt-in to request more information from your company, we can share leads with you at the end of your campaign to make your businesss grow. Contests can generate leads when you work with KBCW.
In House Productions: Two myths about television are that it is too expensive for a small business and that commercials cost thousands of dollars to produce. Not only is the CW within reach of anyone currently advertising in print, radio, online or direct mail…we can also put together your commercial from scripts to final edits. We will work with you to design a compelling campaign with the ROI you are looking for.	The CW Podsquad: Our Podsquad promo crew creates an event for your store, location or brand and then captures it on video for you. Our Podsquad then posts these videos for on-demand viewing, 24/7 on cwbayarea.com. Our crew has the vehicle, event tools and equipment to make your event a success and capture it on video!

Ad Placements



Accepted Advertising Overview
  •  Traditional images: *.jpg or *.gif. See size and weight chart below for accepted standards. 
  •  3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues) 
  •  Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation. 
  •  No ad unit can prompt the download of a plug-in. 
  •  Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted. 


General Advertising Guidelines & Specifications
The following table is an overview of each placement and their corresponding specifications. 

Ad Unit Name (IAB)	Size (pixels)	Max File Weight		Animation
		Image	Flash
Leaderboard	728 x 90	30K	40K	15 sec max; 3x looping
Skyscraper	160 x 600	30K	40K	15 sec max; 3x looping
Messaging Unit	300 x 250	30K	40K	15 sec max; 3x looping
Home Page Side Bar	300 x 40	15K	n/a	static only
Section Sponsor Button	330 x 25	15K	n/a	static only
Homepage Center Bar	355 x 40	15K	n/a	static only
Sponsor Buttons Video, Sports Module, Business Module and Article Tools	88 x 31	15K	n/a	static only
Home Page Header Sponsor	120 x 60	15K	n/a	static only
Video Ads (Flash Streaming)	:10 or :15 sec clickable video spot runs before video news clip.
	NOTE: Client submits a 300x250. Video Player resizes to 300x225

Video Pre-roll: Assets due 48hrs hours before launch 

Ad Unit Name (IAB)	Format	Video Length	Notes
Video Pre-roll	MOV, MPEG, AVI. WMV, Quicktime  For a full list please contact: CTSIOtraffic@cbs.com	:15 Sec MAX	Click thru URL and/or tracking pixels must be submitted with video assets

Expandable Rich Media Units From Third Party Vendor: Assets due 48 business hours prior to launch 

Ad Unit Name (IAB)	Collapsed Pixel Width	Collapsed Pixel Height	Expanded Pixel Width	Expanded Pixel Height	Expandable Notes
Leaderboard	728	90	728	180	All placements must be user initiated, Must contain "close" button
Message Unit	300	250	600	250
Skyscraper	160	600	320	600

CBS In-House Custom Site Served Solutions: Assets due 48 business hours prior to launch 

Ad Unit Name (IAB)	Asset	Pixel Width Homepage	Pixel Height	Pixel Width Section Front	Max FPS	File Type	Flash	Max Flash Anim.	Max File Size	Site Served Notes
Roll-Over	Billboard	945	300	840	18	Jpeg/Gif	N/A	0	40kb	Expands when user rolls over image
Sliding Billboard Static	Pencil	945	30	840	18	Jpeg/Gif	N/A	0	15kb	retracts on user roll off
Auto-Expand	Billboard	945	300	840	18	Jpeg/Gif	N/A	8	40kb	Auto-expands on first view has1/24
Sliding billboard Static	Pencil	945	30	840	18	Jpeg/Gif	N/A	0	15kb	hour frequency cap so next view user sees pencil
Auto-Expand	Billboard	945	300	840	18	Flash	8	0	40kb	Auto-expands on first view has1/24
Sliding billboard Flash	Pencil	945	30	840	18	Jpeg/Gif	N/A	0	15kb	hour frequency cap so next view user sees pencil
Peel Back	Peel Back	500	500	n/a	18	Jpeg/Gif	N/A	0	40kb	The teaser viewed is corner of large image
UGC Barn Door Interstitial	Intersitial	995	685	N/A	0	PNG	N/A	N/A	40KB	Png.file only

Expandable	Asset	Pixel Width	Pixel Height	Expanded Width	Expanded Height	File	Flash	Max Anim.	Max File	Site Served Notes
Expandable Leaderboard	Leaderboard	728	90	728	180	Jpeg/Gif	N/A	N/A	30KB	Unit expands and pushes content down
Expandable Message Unit	Message	300	250	600	250	Jpeg/Gif	N/A	N/A	30KB	Unit expands over content

*Note: Custom Served solutions are site served by CBS Television Stations. If served by third party rich media vendor max file size for flash is 75kb and for static files max file size is 50kb 

HTML Specifications
  •  HTML code cannot exceed 10kb 
  •  3 images maximum, total file size of images cannot exceed 40kb 
  •  Client-side image maps must be provided by the client 
  •  Form tags in HTML code must use "get" in the method 
  •  CGI scripts used in the HTML must be active at time of ad submission for testing or may subject to campaign launch delay 


Macromedia Flash – Shockwave Flash Creative
  •  Our sites accept Flash versions 5 or higher 
  •  Firefox compatibility is subject to testing 
  •  30kb download and up to 4 additional streams upon user click are permitted 
  •  Frame rates may not exceed 18 fps or may cause unacceptable browser lag 
  •  Backup .jpg or .gif images are required 
  •  Use of Shared Objects is not permitted 
  •  Accessing user's microphones or webcam is not permitted 
  •  Flash ads must be submitted as complete .swf files with a click-tag already in place. Ads will not be accepted in any other format. .fla's are not accepted. No flash ads will be resized, changes must be done locally/designer-side 
  •  Click-thru tag instructions for tracking click-thru URLs: 
     

Flash version 6+ (case sensitive):

on (release) { getURL (clickTag, "_blank"); }

The variable name must be spelled "clickTag" (case sensitive depending on flash version; no spaces). The click tag 'button' layer should remain the top layer on all flash files. It is not the responsibility of CBS if there is a delay caused by direct coding of URLs into .swf files that are served by CBS. 


Rich Media Vendors
Rich Media vendors include EyeBlaster, Pointroll, DART Motif, Shoshkele and Klipmart. All rich media units require prior approval and testing (5 days from receipt of creative). Full page takeovers, interstitals and pop-ups are currently not acceptable. Flash video in-banner ads are only accepted for 160x600 or 728x90 positions as 300x250 positions are already served on pages with a Flash video player.